Behavior & incentives
BJ Fogg
A behavior researcher studying motivation, ability and prompts. His model helps redesign work behavior by clarifying and easing the next action.
Independent educational case study. No affiliation or endorsement implied.
BFCAA / 33
CORE FRAMEWORK · ORIGINAL SUMMARY
Behavior occurs when motivation, ability and a prompt converge.
Reverse-engineer. Don’t idolize.
What the herd copied
Tiny tasks without outcomes.
What actually worked
Reducing friction and matching context.
What survives
Design conditions for useful company behavior.
Use it Monday at work
Make a company decision.
Make one desired team action smaller and place a prompt where it can happen.
Curated video lessons
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