Change & leadership
Chip & Dan Heath
Authors who translate research into practical ways to ease change. Switch combines direction, motivation and an environment supporting desired behavior.
Independent educational case study. No affiliation or endorsement implied.
C·DCAA / 15
CORE FRAMEWORK · ORIGINAL SUMMARY
Direct the rider, motivate the elephant and shape the path.
Reverse-engineer. Don’t idolize.
What the herd copied
Animal metaphors in a presentation.
What actually worked
Direction, motivation and friction removal.
What survives
Make a useful company action easier to do.
Use it Monday at work
Make a company decision.
Rewrite a company request with a clear next action and remove an obstacle.
Curated video lessons
No approved video lessons yet. The framework and company exercise are ready now.