Exponential & disruption
Clayton Christensen
A business scholar whose disruption theory describes entrants developing from overlooked footholds. It is narrower than any successful new technology.
Independent educational case study. No affiliation or endorsement implied.
CCCAA / 25
CORE FRAMEWORK · ORIGINAL SUMMARY
Investigate customers and models incumbents struggle to prioritize.
Reverse-engineer. Don’t idolize.
What the herd copied
Calling every shock disruptive.
What actually worked
Understanding incentives and footholds.
What survives
Check the theory’s conditions before using its label.
Use it Monday at work
Make a company decision.
Identify an underserved company segment and decide whether a separate experiment is justified.
Curated video lessons
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