Change & leadership
Everett Rogers
A communication scholar who studied innovation spreading through social systems. Adoption depends on perceived value, compatibility, complexity, trialability and observability.
Independent educational case study. No affiliation or endorsement implied.
ERCAA / 14
CORE FRAMEWORK · ORIGINAL SUMMARY
Design adoption around context and visible useful results.
Reverse-engineer. Don’t idolize.
What the herd copied
Labeling employees as laggards.
What actually worked
Reducing friction and making benefits observable.
What survives
Study conditions rather than judging people.
Use it Monday at work
Make a company decision.
Run a small company trial and agree what evidence makes the result visible.
Curated video lessons
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