Exponential & disruption
Salim Ismail
An author and entrepreneur associated with Exponential Organizations. Massive Transformative Purpose is a coordinating hypothesis here, not a promise of growth.
Independent educational case study. No affiliation or endorsement implied.
SICAA / 21
CORE FRAMEWORK · ORIGINAL SUMMARY
Use a Massive Transformative Purpose to align experiments and choices.
Reverse-engineer. Don’t idolize.
What the herd copied
Grandiose purpose statements.
What actually worked
Direction connected to operating choices.
What survives
Purpose should constrain choices as well as inspire.
Use it Monday at work
Make a company decision.
Draft a company purpose and stop an activity that does not serve it.
Curated video lessons
No approved video lessons yet. The framework and company exercise are ready now.