Exponential & disruption
Steve Blank
An entrepreneur and educator who formalized customer development. His work distinguishes testing assumptions from visible innovation rituals.
Independent educational case study. No affiliation or endorsement implied.
SBCAA / 23
CORE FRAMEWORK · ORIGINAL SUMMARY
Get outside the building and test customer assumptions before scaling.
Reverse-engineer. Don’t idolize.
What the herd copied
Labs, demo days and innovation theater.
What actually worked
Customer evidence changing a decision.
What survives
Experiments must be capable of disproving the plan.
Use it Monday at work
Make a company decision.
Interview three customers about a costly workflow and select an assumption to test.
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